Leah Is the Marketing Manager for an Electronics Company

question 91

Multiple Choice

Leah is the marketing manager for an electronics company.While on vacation in Ecuador,she visited electronics stores in the major malls in Quito,the capital city.Most of her company's products were available,except for smartphones.When she returned to work,she mentioned this observation to her international sales manager.Leah was providing the important marketing function of

• A) advising production on how much product to make.
• B) alerting the logistics department when to ship products.
• C) engaging customers, developing long-term relationships.
• D) identifying opportunities to expand.
• E) synthesizing and interpreting sales, accounting, and customer-profile data.

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Definitions:

Pricing Strategies

Methods businesses use to set the selling price of their products or services.

Multiple Channel Approach

A marketing strategy that uses several distinct channels to reach and serve customers, such as physical stores, online platforms, and mobile applications.

Product Distribution

The process of making a product available for purchase by dispersing it through the market.

Business Products

Goods and services intended primarily for use in the production of other goods or services, rather than for consumer use.