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As the Customer Service Manager for a Heating and Air

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Essay

As the customer service manager for a heating and air conditioning firm,you are constantly bombarded with complaints about service people not showing up,not having the parts needed to make repairs,and being unable to quickly get the materials needed to fix things.You decide to bring in a marketing consultant to assist you with these problems.What area of marketing specialization would you look for in a marketing consultant and what recommendations would you expect to receive? Be specific; this is a heating and air conditioning firm.


Definitions:

Earth's Natural Processes

The physical, chemical, and biological systems and interactions that govern the dynamics of the Earth's environment.

Goods And Services

Products and activities offered by businesses to satisfy consumer needs and wants.

Total Cost

The complete expenditure associated with acquiring, producing, or maintaining a product or service.

Good Or Service

Any commodity or activity that can be offered by one party to another, which is capable of satisfying a need or want.

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