Explain the Process of Customer Relationship Management (CRM)in Terms of How

question 111

Essay

Explain the process of customer relationship management (CRM)in terms of how it impacts marketing activities.

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Definitions:

SPIN Approach

A sales technique that focuses on Situation, Problem, Implication, and Need-Payoff questions to understand a prospect's needs and sell more effectively.

Fourth Category

A classification term that could refer to the additional grouping in a set, often used when items are divided into several distinct types.

Need-Payoff Question

A sales technique question that aims to make the customer articulate the benefits of solving a problem, emphasizing the value of the proposed solution.

SPIN Approach

A sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to better understand customer needs.