The Acronym FLaReS Helps to Remember Four Rules: Falsifiability,logic,replicability and ________

question 135

Short Answer

The acronym FLaReS helps to remember four rules: Falsifiability,logic,replicability and ________.

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Definitions:

Purchase Decision

The process that leads a consumer from identifying a need or desire, through information search and evaluation of alternatives, to the buying action.

Information Search

The process individuals engage in to gather relevant information from various sources in order to make informed decisions or solve problems.

Purchase Momentum

The psychological phenomenon where an initial purchase increases the likelihood of further purchases.

Extended Problem Solving

Extended problem solving occurs in consumer behavior when individuals engage in a careful and deliberate choice process, often for significant, complex, or high-investment purchases.