Examlex
What is the difference between arms control and disarmament?
Peripheral Route
A method of persuasion that relies on superficial cues rather than the merit of the argument itself, often found in the Elaboration Likelihood Model of persuasion.
Sleeper Effect
A delayed increase in the persuasive impact of a message, where its influence grows stronger with time after its initial presentation.
Discontinuity Effect
The finding that groups are more extreme, and often more hostile, than individuals.
Pique Technique
A persuasion strategy that aims to capture people's interest by making a unique or unusual request.
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