Alayna Markets a Bell That She Claims Will Automatically Quiet

question 38

Essay

Alayna markets a bell that she claims will automatically quiet a crying baby. Alayna advertises on television that the bell has a certain tone that babies love and shows a baby suddenly stop crying when the bell is rung. She charges $50 for each bell for which she incurs $1 in manufacturing charges. The bell was very popular for a few months, but she has started to get complaints; and the Federal Trade Commission has investigated her advertisement regarding the bell. Alayna claims that her advertisement is not deceptive. The Federal Trade Commission, however, claims that her advertisement satisfies the three elements necessary for a deceptive claim. What are those three elements?

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Definitions:

Pertussis

Also known as whooping cough, a highly contagious bacterial infection of the respiratory tract characterized by severe coughing spells that can interfere with breathing.

Physical Growth

The increase in size and strength of the body's muscles, bones, and organs during the developmental stages of life.

Birthweight

The weight of a baby immediately after birth, often used as an indicator of health and developmental prospects.

Pediatric Nurse

A nursing professional specializing in the care and medical treatment of infants, children, and adolescents, advocating for their health needs.