Alayna Markets a Bell That She Claims Will Automatically Quiet

question 38

Essay

Alayna markets a bell that she claims will automatically quiet a crying baby. Alayna advertises on television that the bell has a certain tone that babies love and shows a baby suddenly stop crying when the bell is rung. She charges $50 for each bell for which she incurs $1 in manufacturing charges. The bell was very popular for a few months, but she has started to get complaints; and the Federal Trade Commission has investigated her advertisement regarding the bell. Alayna claims that her advertisement is not deceptive. The Federal Trade Commission, however, claims that her advertisement satisfies the three elements necessary for a deceptive claim. What are those three elements?

---

Definitions:

Graphical Summary

A representation of data in a visual format, such as charts or graphs, to highlight patterns, trends, and summaries of the dataset.

Data Value

A specific measurement or piece of information that is collected for analysis.

Dot Plot

A statistical chart consisting of data points plotted on a simple scale, each dot representing a value.

Axis

A reference line used in graphs and charts to indicate values of variables.