Examlex
At-will employment principles are only considered a right that an employer or potential employer has, not an employee.
Non-Traditional Advertising
Advertising strategies that use innovative, unconventional methods to promote products and services, often seeking to break through media clutter.
Skywriter
An advertising or promotional activity that involves flying an aircraft to write messages or drawings in the sky using smoke.
Outdoor Advertising
A form of advertising that reaches consumers while they are outside their homes, through methods such as billboards, transit posters, and digital signage.
Revenue Per Ad Dollar
A metric used to measure the effectiveness of advertising campaigns, indicating how much revenue is generated for every dollar spent on advertising.
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