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A common law rule known as the ________ requires that the seller deliver goods in conformity with the terms of the contract, down to the last detail.
Demarketing
A strategy used to reduce demand for a product either temporarily or permanently, often due to supply constraints or strategic decisions.
Marketing Philanthropy
The act of companies engaging in charitable activities or donations as part of their marketing strategy to enhance reputation and foster goodwill.
Cause Marketing
A strategy where businesses and charities form a partnership to market an image, product, or service for mutual benefit.
Relationship Marketing
Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.
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