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Nadia, the president of XYZ Co., and Ramon orally agreed that Ramon would work as a computer programmer for XYZ Co. for a three-year period. Their oral agreement also covered other matters such as his pay and the availability of one week of paid vacation. On the day he talked with Nadia, Ramon signed an employee handbook including a provision that his employment was at will, meaning that at any time he could quit or the company could discharge him. A month later, Ramon received a three-year contract for employment with XYZ Co. in the mail incorporating the amount of his salary and other issues he had discussed with Nadia. Ramon signed it and mailed it back, but he changed the vacation provision to three weeks instead of one week. Brendan, the human resources manager for XYZ Co., called Ramon after receiving the agreement and told Ramon that the contract was only a draft for discussion purposes and that he was actually firing Ramon because he seemed too focused on vacation. Assuming the court follows the reasoning of the court in the dispute discussed in the text involving Michael Gallagher and Medical Research Consultants, which of the following would be the most likely result in the dispute between Ramon and XYZ Co. if Ramon claims he had a three-year contract of employment?
Core Benefit Proposal
The fundamental value or advantage that a consumer receives from a product or service, which is the main reason for their purchase.
Marketing Mix
The combination of variables that a company can control to influence consumers to purchase its products, often categorized into the four Ps: Product, Price, Place, and Promotion.
Product
An item or service created as a result of a process and serves a need or wants.
Market Segmentation
The process of dividing a broader market into smaller, distinct groups of consumers with similar needs, characteristics, or behaviors who might require separate products or marketing mixes.
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