[Elton's Electronics] Elton's Electronics Sells Electronic Housewares

question 58

Multiple Choice

[Elton's Electronics] Elton's Electronics sells electronic housewares. Elton is looking for a new supplier to produce the standard-sized switchplate for its best-selling blender. He contacts Porter and provides Porter with specifications for where the switches on the switchplate should be placed. Porter provides excellent pricing and delivery terms, which would save Elton a lot of money. Elton and Porter sign a contract for Porter to produce 10,000 standard-sized switchplates according to Elton's specifications. When the completed switchplates arrive, Elton's employees attach them to the blenders, however, the standard-sized switchplates are two millimeters too long. Elton is furious and calls Porter, who says Elton can send back the switchplates and Porter's company can rework them, but there will be a fee because the switchplates he shipped were "standard-size" switchplates, as specified in the contract. Elton disagrees and hangs up the phone. Elton's technician measures both the switchplates and the blender and discovers that the blender face where the switchplate is attached is two millimeters shorter than the well-known "standard-size" switchplate. The technician suggests they could shave off two millimeters from Porter's boards to make them fit on the blenders, however, it would be a lot of work.
-Which of the following statements is least likely to support the suggestion of Elton's technician about shaving down the switchplates and using them, instead of rescinding the contract?

• A) If the contract is rescinded, we (Elton Electronics) would "win" against Porter.
• B) If the contract is rescinded, Elton's Electronics would not have any switchplates for the blenders.
• C) If the contract is rescinded, Porter will probably not want to do business with Elton again.
• D) A rescinded contract is expensive.
• E) A rescinded contract is time-consuming.

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Definitions:

Involvement

The degree of personal relevance or interest that a consumer perceives in a product, service, or brand, affecting the intensity and depth of the decision-making process.

Motivation

Motivation is the internal drive or external stimulus that prompts individuals to act or behave in a particular manner towards achieving a goal.

Consumer Involvement

Refers to the level of interest and personal relevance a consumer feels towards a particular product or service.

Involvement

The degree of interest and attention that an individual devotes to a particular activity, issue, or item, often affecting decision-making processes.