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Shaun has patented a new type of hop plant. A local brewing company would like to use the new type of hop plant in their new beer formula. If Shaun licenses his patent to the new brewing company, he will receive what in exchange for each use of the patent?
Millennials
A demographic cohort following Generation X and preceding Generation Z, typically born between the early 1980s and mid-1990s to early 2000s, known for their familiarity with communications, media, and digital technologies.
Global Marketing
A marketing strategy that consciously addresses customers, markets, and competition throughout the world.
Zone
A specific area or segment within a larger space, designated for a particular purpose or activity.
Consumers
People who purchase goods and services for personal use.
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