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Kellerman argues that in the last forty years there has been a shift in leadership power from
Equity
The value of an ownership interest in a company, represented by the portion of the company's assets remaining after liabilities have been subtracted.
Cannibalization
A decrease in the sales, revenue, or market share of an existing product due to the launch of a new product by the same manufacturer.
Grilled Chicken Sandwiches
Sandwiches made with grilled chicken meat as a primary ingredient, often served with toppings and condiments on bread.
Product Line
A collection of connected products marketed under one brand by the same company.
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