EBuy, Inc, Hires Ferris to Develop and Implement a Marketing Strategy

question 37

Essay

eBuy, Inc., hires Ferris to develop and implement a marketing strategy for eBuy's new online auction site. Ferris signs a contract that includes a clause prohibiting him from competing with eBuy during and after the employment. Before the strategy is implemented, Ferris resigns from eBuy's employ to market his own auction site to compete with eBuy. In eBuy's suit against Ferris, what is the most important factor the court should consider in determining whether Ferris should be allowed to compete with eBuy?​

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Definitions:

Stencil

A sheet of material with a design cut out of it, used to produce the design on an underlying surface by applying ink or paint through the cut-out areas.

Bottom-Up Processing

A cognitive process by which we analyze information starting with the smallest or most detailed elements and working up to a comprehensive understanding.

Top-Down Processing

An approach to information processing guided by higher-level mental processes as we construct perceptions drawing from our experience and expectations.

Theory-Driven Processing

Cognitive processing influenced by prior knowledge, expectations, and theoretical perspectives.