Eve and Other Users of Facebook and Other Social Networking

question 9

Multiple Choice

Eve and other users of Facebook and other social networking sites post trademarked images and copyrighted materials on these sites without permission. This is

• A)a violation of the intellectual property rights of the owners of the images and materials.
• B)within the rights of the users of social networks.
• C)a subject for dispute resolution by the providers of the social networks.
• D)a "business-extension exception" under the Electronic Communications Privacy Act.

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Definitions:

Planning Phase

The planning phase involves the initial stages of a project or strategic plan where goals are defined, strategies are developed, and tasks are allocated.

IMC Program

Integrated Marketing Communications program, a strategic approach to planning and executing all aspects of marketing communication consistently across multiple platforms.

Set the Budget

The process of determining the amount of money allocated for a specific purpose or project over a set period.

Pretest

The trial of a questionnaire, ad campaign, or another marketing tool on a small sample before its full-scale launch to identify potential issues.