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Mace copies Nick's book, Off the Beaten Path, in its entirety and sells it to Parkland Books, Inc., without Nick's permission. Parkland publishes it under Mace's name. This is
Frequent Travelers
Individuals who travel regularly, often for business, leisure, or both, and usually benefit from loyalty programs or expedited services.
Demographic Departmentalization
Organizing departments based on demographic criteria such as age, gender, or income level to better target product and service offerings.
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