Doris Wants to Go into Business as EBeats to Market

question 22

Multiple Choice

Doris wants to go into business as eBeats to market a new fitness app. Organizational fees are required to form all of the following business organizations except

• A)a sole proprietorship.
• B)a corporation.
• C)a limited partnership.
• D)a limited liability company.

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Definitions:

Differentiated Marketing

A marketing strategy where a company targets several market segments with a unique marketing mix for each, catering to the specific needs of those segments.

Concept of Reciprocity

A social norm that involves mutual exchange of favors or privileges, where an act of generosity or kindness is repaid in kind.

Market Specialization

A strategy where a business focuses on a specific market niche, offering specialized products or services to satisfy the particular needs of that market segment.

Customized Marketing Programs

Tailored marketing strategies and campaigns designed to meet the specific needs and preferences of a targeted customer segment or individual customer.