Elise and Many Other Consumers Complain to the Federal Trade

question 54

Multiple Choice

Elise and many other consumers complain to the Federal Trade Commission (FTC) that a Faux Diamonds Company ad is deceptive. The FTC's first step is to​

• A) ​send a formal complaint.
• B) ​investigate.
• C) ​issue a cease-and-desist order.
• D) ​order restitution.

Recognize the sources and applications of primary and secondary data in marketing.

Familiarize with the steps of the marketing research process and their sequencing.

Differentiate between focus groups and in-depth interviews.

Grasp the concepts of reliability, validity, and the importance of data quality.

---

Definitions:

Self-Motivated High Achievers

Self-motivated high achievers are individuals who show a high degree of drive and initiative, striving for success and excellence in their endeavors without the need for external motivation.

Immediate Feedback

Prompt and direct response or evaluation following an action, endeavor, or performance.

McClelland's Model

A psychological theory that identifies three primary motivators in people: the need for achievement, the need for affiliation, and the need for power.

Achievement Motivation

The drive or inner force that propels individuals toward attaining their goals and measuring their successes.