In Its Ads, Crunchy Inc

question 19

Multiple Choice

In its ads, Crunchy Inc. makes various claims about its snack products. Crunchy's advertising claims would most likely be deemed deceptive if the claims​

• A) ​mislead a reasonable consumer.
• B) ​contain vague generalities.
• C) ​consist of what is known as puffery.
• D) ​include obvious exaggerations.

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Definitions:

Editing

The process of revising and correcting written material to improve clarity, accuracy, and coherence.

Style and Tone

The manner in which written or spoken communication is presented, influenced by the author's attitude and intended to affect the reader's perception.

Grammatical Errors

Mistakes made in the use of grammar, affecting the syntax, structure, and clarity of written or spoken language.

Organization

The arrangement or structure of related items or activities; in business, the management of parts to operate effectively.