Widget Corp

question 35

Multiple Choice

Widget Corp., a technology company, has a huge employee turnover. Which of the following strategies should the company adopt to combat turnover?

• A) It should avoid offering signing bonuses.
• B) It should focus solely on shareholder value.
• C) It should increase working hours to 12 hours per day.
• D) It should offer an attractive compensation package.

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Definitions:

Formal Guidelines

Detailed instructions or rules officially established to guide actions or processes in specific situations.

Organizational Buying

All of the activities of organizational members as they define a buying situation and identify, evaluate, and choose among alternative brands and suppliers.

FAB Sequence

A sales technique that stands for Features, Advantages, and Benefits, aimed at highlighting a product's value to the customer.

Trial Close

A sales technique where the seller proposes a commitment question to gauge the buyer's readiness to make a purchase decision.