Zest Is a Brand of Energy Drinks Produced by Enigma

question 10

Multiple Choice

Zest is a brand of energy drinks produced by Enigma Inc., a beverage company. Enigma operates worldwide, and Zest is one of its largest global brands. Given this information, it can be said that:

• A) Enigma uses the same mix of marketing strategies in its foreign and domestic markets.
• B) Enigma is able to standardize its efforts to reach customers around the world.
• C) Enigma has customized Zest to appeal to customer needs in different markets.
• D) Enigma is able to improve its production and advertising costs per unit.

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Definitions:

Price Of Cup

The amount of money required to purchase a cup, which can vary based on the cup's material, design, and the location of purchase.

Consumption Bundle

A combination of different goods and services that an individual or a household consumes over a certain period.

Income On Food

The portion of an individual's or household's income that is spent on food and food-related expenses.

Shelter

A structure that provides cover or protection from weather, danger, or discomfort, often used as a term for housing or living spaces.