Neptune Inc

question 39

Multiple Choice

Neptune Inc., a beverage company, makes use of unconventional, innovative, and low-cost marketing techniques to generate social buzz and maximum exposure. Given this information, it can be said that Neptune uses _____ to build awareness.

• A) cloud marketing
• B) evangelism marketing
• C) word-of-mouth marketing
• D) guerilla marketing

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Definitions:

Labor-Management Relations

The interactions between employees, often represented by unions, and employers regarding working conditions, pay, and other aspects of work.

Concession Bargaining

A negotiation process where labor unions agree to give up previous benefits in exchange for something else, often to avoid worse outcomes.

Decline of Manufacturing

Refers to the decrease in the production of goods in factories and the reduction of jobs in the manufacturing sector, often due to automation, globalization, and shifts towards a service-based economy.

National War Labor Board

A historical government agency established during wartime to resolve labor disputes and ensure efficient production and labor harmony.