In the Context of Choosing an International Strategy, Identify a Difference

question 11

Multiple Choice

In the context of choosing an international strategy, identify a difference between a meganational strategy and a transnational strategy.

• A) Unlike a transnational strategy, a meganational strategy allows subsidiaries the discretion and autonomy to adapt and customize locally.
• B) Unlike a meganational strategy, integration in a transnational organization occurs through the different subsidiaries coordinating and exchanging information to make more informed decisions.
• C) Unlike coordination in a meganational strategy, coordination in a transnational organization follows a bottom-up approach.
• D) Unlike a transnational strategy, a meganational strategy simultaneously offers the benefits of both global and local advantages.

Understand the role of personal selling and relationship building in marketing.

Know the objectives and strategies of public relations campaigns.

Grasp the concept and significance of loyalty programs in customer retention.

Comprehend the budgeting methods and financial considerations in marketing promotions.

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Definitions:

Pure Monopolist

A market scenario where a single supplier controls the entire supply of a unique product or service, with no close substitutes available.

Increase Price

The action of raising the cost that consumers must pay to purchase a product or service.

Economic Profits

The result of subtracting a firm's entire costs, encompassing both tangible and intangible expenses, from its total revenue.

Nondiscriminating Monopolist

A monopolist who charges all consumers the same price for its product or service, unlike price discrimination strategies where different prices are set for different markets or consumers.