The Research and Development (R&D) Team at Daffle Systems Constantly

question 27

Multiple Choice

The research and development (R&D) team at Daffle Systems constantly works toward innovating new products and launching new versions of existing products. Through product innovation, which is a form of differentiation, the R&D team at Daffle Systems is most likely to:

• A) increase the functionality of products.
• B) offer low-cost products.
• C) decrease the perceived value of a product.
• D) allow the company to compete in the low-cost section of the market.