In the Context of the Liability of Foreignness, Customers Exhibit

question 27

Multiple Choice

In the context of the liability of foreignness, customers exhibit a(n) _____ when they prefer and are willing to pay more for local brands even when the quality is inferior.

• A) ethnocentrism bias
• B) neglecting probability bias
• C) observational selection bias
• D) confirmation bias

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Definitions:

Berlin

The capital and largest city of Germany, known for its historical roles in both World War II and the Cold War, including the division by the Berlin Wall.

Tokyo

The capital city of Japan, one of the world's most populous cities, known for its mix of modern and traditional architecture, vibrant culture, and advanced technology.

New York

A state in the Northeastern United States, known for its significant cultural, financial, and media impact globally; home to New York City.

Steerage

The lowest deck of a ship, where passengers paying the cheapest fares might travel, often in crowded conditions.