In the Context of Entering into Foreign Markets, Which of the Following

question 17

Multiple Choice

In the context of entering into foreign markets, which of the following statements is true of licensing?

• A) Licensing prevents companies from entering geographic or product markets that are outside their own strategic goals.
• B) A licensor becomes one step closer to customers and can obtain direct feedback from them.
• C) With an increase in the number of licensees, companies can easily prevent their brand from being misused.
• D) Licensing agreements provide only limited control over the way in which a licensed brand is used.

Understand the considerations for developing visuals for mobile devices.

Recognize the importance of captions, legends, and titles in enhancing the communicative value of visuals.

Identify guidelines for using photographs and other visuals responsibly in business communication.

Understand the tools and software available for creating professional-quality visuals.

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Definitions:

Drunk Driving

The act of operating a motor vehicle while impaired by alcohol or other drugs to a level that renders the driver incapable of controlling the vehicle safely.

Reinforced

Pertains to a behavior that is strengthened or made more likely to occur in the future because it has been associated with a positive or negative reinforcement.

Asocial Style

Displaying a lack of interest in social interactions or a preference for solitude over engaging with others.

Sociability

The quality of being sociable, or the willingness to engage in social interactions.