In the Context of Entering into Foreign Markets, Which of the Following

question 17

Multiple Choice

In the context of entering into foreign markets, which of the following statements is true of licensing?

• A) Licensing prevents companies from entering geographic or product markets that are outside their own strategic goals.
• B) A licensor becomes one step closer to customers and can obtain direct feedback from them.
• C) With an increase in the number of licensees, companies can easily prevent their brand from being misused.
• D) Licensing agreements provide only limited control over the way in which a licensed brand is used.

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Definitions:

Red Light

A signal used in traffic lights, indicating a command to stop, or metaphorically, an indication to halt an activity or process.

Primary Reinforcers

Biological necessities that act as rewarding stimuli without prior conditioning, such as food and water.

Secondary Reinforcers

Stimuli that become reinforcing through their association with primary reinforcers, which are inherently rewarding.

Tasty Food

Edible substances that are perceived as having a pleasant flavor profile by the taste receptors.