Samantha, the Technical Lead at Marrium Infotech, Is Against the Management's

question 48

Multiple Choice

Samantha, the technical lead at Marrium Infotech, is against the management's decision to try market-creating innovations instead of performance-improving or efficiency-enhancing innovations. The management justifies its view by saying that this would create a new market and enhance the company's growth. Which of the following statements can Samantha use to justify her viewpoint?

• A) The market-creating innovation will fail to create a new class of consumers.
• B) The market-creating innovation results cannot be tested in the market before the product's release.
• C) Implementing market-creating innovations will lead to a decrease in the company's revenue.
• D) Implementing market-creating innovations will prevent a company from reaching prospective customers.

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Definitions:

Operations

Activities involved in the day-to-day running of a business for the purpose of producing value for the stakeholders.

Maintenance Activities

Tasks undertaken to keep equipment or facilities in good working condition and to prevent breakdowns.

Shop-Floor Control

A system used to manage, control, and track the process and production flow on the manufacturing shop floor.

Normal Probability Distribution

The normal probability distribution, also known as the Gaussian distribution, is a symmetrical bell-shaped distribution where most observations cluster around the central peak.