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ThroHon Tech Considers Its Customers to Be Co-Innovators and Believes

question 38

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ThroHon Tech considers its customers to be co-innovators and believes in involving them in the innovation process. It has begun its own innovation management software that can be accessed by a Web browser for tracking innovation programs. This software is a platform that provides complete data starting from the base idea up to the execution process of an entire program. This allows global customers who are technically proficient to suggest improvements and provide their views. This initiative by ThroHon Tech exemplifies the use of _____.


Definitions:

Distinctiveness

the quality or condition of being clearly different or unique, setting someone or something apart from others.

Kelley's Covariation Model

A psychological theory that explains how individuals attribute cause to events based on the consistency, distinctiveness, and consensus of the event.

Consensus

General agreement among a group or community, often reached through collective deliberation.

External Factor

An influence originating outside an individual or system that significantly affects outcomes or decisions within it.

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