Examlex

Solved

In the Context of Legal Protection of a Recognizable Brand

question 46

Multiple Choice

In the context of legal protection of a recognizable brand name, design, or logo, the tagline "Fly to higher limits" used by Dquaine Airlines along with a logo of its country's map is referred to as a _____.


Definitions:

Investable Assets

Financial assets or securities that individuals or institutions can purchase in order to generate returns.

Market Segmentation

The process of dividing a larger market into smaller groups, or market segments, based on meaningfully shared characteristics.

Marketing Resources

Various assets such as time, money, and human skills that a company allocates towards its marketing efforts.

Maximizes Profit

The strategic effort made by businesses to increase the difference between their revenues and expenses.

Related Questions