In the Process of Designing a Business Model to Sell

question 35

Multiple Choice

In the process of designing a business model to sell profitably to the poor, Zencorp, an electronic gadget manufacturer, aims to launch affordable cell phones for the poor. The company, for the time being, plans to have a narrow focus on profitably selling to the poor instead of serving other social goals. It is evident that Zencorp aims to avoid _____ related to base-of-the pyramid markets.

• A) the unmet needs trap
• B) to cost of capital trap
• C) multiple objective trap
• D) adaptability trap

---

Definitions:

Aggregate Listings

Compiled information or data sets, often used to provide a comprehensive overview or summary.

Wide Exposure

Having extensive experience or knowledge in a variety of fields or activities.

Positive Attitude

A mental state that anticipates the best possible outcome from any situation.

Fulltime Employment

A work arrangement where an individual is employed by an organization for the maximum number of hours considered standard, typically with benefits such as health insurance and paid leave.