In the Context of Emerging Markets, Unlike Normal Innovation, Reverse

question 20

Multiple Choice

In the context of emerging markets, unlike normal innovation, reverse innovation:

• A) starts as companies try to adapt their established products and services by removing more expensive features.
• B) creates a new market and value network and eventually disrupts an existing market and value network.
• C) creates new products from the ground up to meet the specific needs of the poor.
• D) is not a source of sustainable competitive advantage for companies.

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Definitions:

Real Time

Information technology that processes data as it is received, with very little delay.

One-price Policy

A pricing strategy where a retailer sets a fixed price for all customers, eliminating bargaining or negotiation.

Fixed-price Policy

A pricing strategy where the price of a product or service is set and not subject to change based on market fluctuations or negotiation.

Customary Pricing

Pricing strategy based on traditional costs or prices established over time within a specific industry or market for certain goods or services.