_____ Allows International Businesses to Predict the Level of Discretionary

question 23

Multiple Choice

_____ allows international businesses to predict the level of discretionary income consumers are likely to have in a country and is a rough first attempt to measure the potential opportunity.

• A) Net domestic product per capita
• B) Net national income per capita
• C) Gross national income per capita
• D) Gross domestic product per capita

Identify the characteristics, benefits, and challenges of various types of teams and groups within organizations.

Define and distinguish between formal and informal groups in a work setting.

Recognize the role and significance of self-managing teams in modern organizations.

Describe the process and benefits of team building within organizations.

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Definitions:

Sales Promotions

Short-term incentives or events designed to increase interest, enhance product demand, or stimulate sales of a product or service.

Imc Channel

The use of various promotional tools in a coordinated manner to reinforce the marketing message in integrated marketing communications.

Coupons Rebates

Incentives offered to consumers as a form of discount on goods or services, where coupons provide immediate reductions and rebates require submission for a refund post-purchase.

Personal Selling

A direct marketing approach involving face-to-face interaction between a salesperson and a customer to present products or services.