Chris Is the Global Operations Manager at Asterisk Inc

question 44

Multiple Choice

Chris is the global operations manager at Asterisk Inc., a Canadian apparel company. The company is planning to start operations in Brazil and Japan. Chris believes that Asterisk has the potential to boost its overall sales by setting up operations in Brazil and Japan if:

• A) it understands that customers in both these countries have similar preferences.
• B) it follows the same business strategy for its global operations that it uses for its domestic operations.
• C) it can use a universal marketing strategy for its products to appeal to customers of both these countries.
• D) it can persuade people in these two countries to buy its products.

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Definitions:

Apples

A common fruit that comes in many varieties and is used in numerous culinary preparations, also often referenced as a basic economic good in examples.

Bananas

A type of edible fruit produced by various kinds of large herbaceous flowering plants in the genus Musa.

Utility Function

Represents a consumer's preference ranking for various bundles of goods, articulating the level of satisfaction received.

Indifference Curve

An indifference curve represents a graph showing different combinations of two goods that provide the consumer with the same level of satisfaction or utility.