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Dylan Is the Global Operations Manager at Orchid Inc

question 37

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Dylan is the global operations manager at Orchid Inc., an American smartphone company. He has planned a strategy to expand the company's business in France. He proposes to analyze different contextual environments in France to understand the long-term business trends and how they might affect Orchid's business in France. Which of the following tools should Orchid use to get a picture of the competitive landscape in France?


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