Examlex
What was the main purpose of the GLOBE project?
Product Deletion
The process of permanently removing a product from a company's offerings due to factors like poor sales, obsolescence, or strategic realignment.
Brand Extension
The practice of using an established brand name on a new product category, leveraging the brand's existing reputation and customer base.
Product Category
A broad classification that groups products based on common characteristics or needs.
Product Line Extension
The addition of new products to an existing product line within the same brand, usually to target a different customer segment or fill a gap in the product offering.
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