The following mutually exclusive projects are available. Which should be chosen? 
Definitions:
Product Development
The process of bringing a new product or service to the market, from initial concept through design, prototype, testing, and finally, launch.
Market Penetration
A strategy aiming to increase market share within an existing market segment by using methods such as pricing adjustments, increased promotion, and product improvements.
Market Development
A growth strategy that involves the introduction of existing products into new markets to increase sales and market share.
Diversification
A strategy that involves entering into new markets or investing in different types of assets to reduce risk and increase potential returns.
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