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Which of the following challenged the homogeneity of mass consumer culture?
Behavioral decision theory
A field of study that examines the psychological factors influencing individuals' decision-making processes.
Certainty, risk, and uncertainty
Certainty, risk, and uncertainty are terms used to describe the predictability of outcomes, where certainty is knowing the outcome, risk involves potential loss, and uncertainty indicates unknown future outcomes.
Problem-solving decisions
The process of identifying a problem and determining the most effective course of action to resolve it.
Conviction
A firmly held belief or opinion, demonstrating a strong sense of certainty about something.
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