In ______ Theory, the Manager's Primary Ethical Obligation Is to Shareholders

question 50

Multiple Choice

In ______ theory, the manager's primary ethical obligation is to shareholders.

• A) stakeholder
• B) agency
• C) wealth
• D) reciprocity

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Definitions:

Brand Relevant

The degree to which a brand is perceived as important and meaningful to its target audience's needs and preferences.

Brand Equity

The value that a brand adds to a product or service based on consumers' perceptions, recognition, and loyalty.

Line Extension

is a marketing strategy where a company introduces additional items in the same product category under the same brand name, often with new flavors, forms, colors, sizes, or other characteristics.

Brand Equity

is the value and strength a brand possesses, stemming from consumers' perceptions, recognition, and loyalty.