Name and Explain Three of the ABCs of Marketing

question 39

Essay

Name and explain three of the ABCs of marketing.

---

Definitions:

Cattell

Refers to Raymond Cattell, a psychologist known for his work in personality theory, including the development of the 16 Personality Factor (16PF) questionnaire.

Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, worry, and feelings of guilt or sadness.

Neurotic Trends

Patterns of thought, behavior, or emotion that are indicative of an unresolved inner conflict and tend to cause significant anxiety or distress.

Horney

A psychoanalytic theorist, Karen Horney focused on social and cultural factors influencing personality, introducing concepts like basic anxiety and neurotic needs.