The Third Part of a Marketing Strategy Statement Describes the _

question 85

Multiple Choice

The third part of a marketing strategy statement describes the _ _ of a new product.

• A) distribution and pricing
• B) target market and sales goals
• C) marketing budget
• D) planned value proposition
• E) sales, market, and profit goals

---

Definitions:

Unit Costs Decreasing

A situation indicating that the expense incurred to produce a single unit of output is declining, often due to efficiencies or increased production scale.

Lowest Gross Profit

The smallest amount of profit generated from selling goods or services, calculated by subtracting the cost of goods sold from sales revenue.

Raw Materials

Basic substances in their natural, modified, or unprocessed states used in the production or manufacturing of goods.

Operating Expense

The costs associated with the day-to-day operations of a business, excluding the costs of goods sold.