Foods International Is Developing a New Gluten-Free, Chili-Flavoured Pretzel

question 82

Multiple Choice

Foods International is developing a new gluten-free, chili-flavoured pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be .

• A) business analysis
• B) internal marketing
• C) portfolio analysis
• D) commercialization
• E) test marketing

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Definitions:

Socialization

The process by which individuals learn and adopt the norms, values, behavior, and social skills appropriate to their society or social group.

Approval

The act of accepting or endorsing something, often in a formal or official capacity.

Cooley

Charles Horton Cooley was an American sociologist who is best known for his concept of the looking-glass self, which describes the process by which individuals base their sense of self on how they believe others view them.

Looking-Glass Self

A concept in sociology suggesting that an individual's self-image is shaped by how others perceive them, acting as a reflective social mirror.