Companies That Combine a Customer-Centred Approach with Team-Based New Product

question 62

True/False

Companies that combine a customer-centred approach with team-based new product development gain a big competitive edge by getting the right new products to market faster.

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Definitions:

Nuclear Reactor

A device used to initiate and control a self-sustained nuclear chain reaction, primarily for the generation of electricity.

German Federal Republic

Known as West Germany, a country that existed from 1949 to 1990, created during the post-World War II period and later reunified with East Germany.

Détente

A period of improved relations between the United States and the Soviet Union in the 1970s, marked by the signing of treaties and efforts to reduce tension during the Cold War.

Korean War

The Korean War was a conflict between North Korea, aided by China and the Soviet Union, and South Korea, supported by United Nations forces primarily from the United States, lasting from 1950 to 1953.