Refer to a Form of Product That Consists of Activities

question 35

Multiple Choice

refer to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible.

• A) Horizontal extensions
• B) Line extensions
• C) Co-brands
• D) Pure products
• E) Services

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Definitions:

Societal Acceptance

The general approval, tolerance, or endorsement by society of behaviors, practices, or norms, influencing individual and group attitudes and actions.

Heavy Drinking

Refers to consuming alcohol in large quantities that can lead to alcohol abuse or dependence.

Desired Effects

The intended outcomes or results from a specific action, behavior, or intervention.

Tolerance

The process by which the body becomes less responsive to a substance (such as a drug) or a stimulus after repeated exposure.