Products Are Less Frequently Purchased Consumer Products and Services That

question 26

Multiple Choice

products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style.

• A) Unsought
• B) Convenience
• C) Capital
• D) Shopping
• E) Secondary

---

Definitions:

Comprehension

The ability to understand the meaning or significance of something, such as a word, sentence, or text.

Word Superiority Effect

The phenomenon in which people recognize letters more accurately when they are part of a word, compared to when they are seen in isolation or in a non-word.

Isolation

The process or fact of being separated from others, which can result in loneliness or lack of social interactions.

Cognitive Psychologists

Professionals who study mental processes including how people think, perceive, remember, and learn.