Involves Using an Existing Brand Name for a New Product

question 90

Multiple Choice

involves using an existing brand name for a new product category.

• A) Multibranding
• B) New branding
• C) Brand extension
• D) Line extension
• E) Co-branding

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Definitions:

Company's Credibility

The perception of a company as trustworthy and reliable by its stakeholders, including customers, investors, and the general public.

Dark Side

Refers to the unethical, harmful, or morally questionable aspects of society, organizations, or human behavior.

Public Relations

An approach to communication focused on establishing rewarding relationships between organizations and their respective publics.

Social Media

Digital platforms and technologies that enable individuals to create, share, or exchange information, ideas, and pictures/videos in virtual communities and networks.