Is the Process of Dividing a Market into Distinct Groups

question 94

Multiple Choice

is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviour.

• A) Market segmentation
• B) Mass marketing
• C) Differentiation
• D) Market targeting
• E) Positioning

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Definitions:

Process Costing

A costing method used where production is continuous, and the costs are allocated over units of output equally, making it suitable for industries like manufacturing and chemicals.

Hybrid Costing

A costing method that combines elements of both job costing and process costing, typically used in manufacturing products that have some common characteristics and some unique features.

Upstream Costs

Expenses incurred in the preliminary stages of the product development cycle, such as research and development or raw material extraction.

Research And Development

Encompasses the investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.