Atlantic Coast, a Wholesale Lobster Distributor, Groups Its Customers by Regions

question 64

Multiple Choice

Atlantic Coast, a wholesale lobster distributor, groups its customers by regions in Canada, such as Central, Atlantic, Pacific and Prairies. For each region, Atlantic Coast tailors a different set of advertisements and promotions. The supplier is segmenting its market according to .

• A) personality characteristics
• B) behavioural factors
• C) geographic location
• D) demographics
• E) benefits sought

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Definitions:

Equal Present Values

A financial concept where two or more cash flows or investments are considered equivalent based on their present values, even if the nominal amounts differ.

Discount Rate

The rate used in the DCF approach to quantify the present value of cash flows expected to occur in the future.

Monthly Payments

Regular payments made over a period of time, often used in loans or leasing agreements.

Growing Annuity

A financial term that refers to a series of cash flows or payments that grow at a fixed rate per period.