Markets Can Be Segmented into Groups of Nonusers, Ex-Users, Potential

question 19

Multiple Choice

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called .

• A) behavioural segmentation
• B) user status segmentation
• C) usage rate segmentation
• D) benefit segmentation
• E) loyalty status segmentation

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Definitions:

Design Phase

A preliminary stage in the development process where the specifications, features, and requirements of a project are defined.

Supply Chain Function

The activities and operations involved in moving a product from the supplier to the customer.

Supply Chain Profitability

The overall financial gain achieved throughout the supply chain, from suppliers to end consumers.

Decision Categories

Various classifications or groupings of decisions based on criteria, purpose, or context within business or personal planning.