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Market segments that can be effectively reached and served are said to be .
Fixed Costs
Fixed outgoings that are unaffected by production or sales volumes, such as renting costs, salary payments, and insurance expenses.
Depreciation
The systematic allocation of the cost of a tangible asset over its useful life, reflecting its consumption, wear and tear, or obsolescence.
Scenario Analysis
This method involves evaluating potential future scenarios to understand how varying conditions can influence business operations or investment outcomes.
Best-case Scenario
The optimal or most favorable outcome that can be expected under certain conditions.
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