Is the Process of Dividing a Market into Distinct Groups

question 94

Multiple Choice

is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviour.

• A) Market segmentation
• B) Mass marketing
• C) Differentiation
• D) Market targeting
• E) Positioning

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Definitions:

Hatshepsut

An 18th dynasty Pharaoh of Egypt who reigned during the early 15th century BC, one of the few female monarchs in ancient Egyptian history.

Royal Headdress

An ornate and often symbolic form of headgear worn by members of royalty as a sign of sovereignty and dignity.

Temple Complex

An area composed of one or more temples along with associated buildings, usually dedicated to a particular group of gods or a religious practice.

Karnak

A vast temple complex in Luxor, Egypt, renowned for its huge and intricately decorated structures, dedicated to the Theban triad of Amun, Mut, and Khonsu.